2017-05-16 36 Kr reported
Wireless charging industry chain is divided into several portions including program design, raw materials, parts manufacturing, module packaging etc., and among them, program design requires the stronger research and development capabilities because of high technology and high added value.

NewEdge is a supplier of wireless charging chips and technologies based on WPC Qi standard and it also provides customers related solutions design that covers all the power range from 1w to 15w. CEO Tim believes that in near future, wireless charging will be as popular as wireless Wi-fi, and the applications will be more extended , not just for mobile phones, notebooks, wearable quipments, but also in the industrial and other fields.

There are 3 major products of NewEdge: 1. 1-5w wireless charging receiver IC, with 77% of charging efficiency, using in mobile phones and its accessories, wearable equipments and various types of consumer electronics, has been mass production;  2. medium power wireless charging receiver IC, with adjustable chip output voltage from 5-12v, up to 18w, the highest efficiency of 88%, has completed the sample production; 3. others such as 5w, 10w, 15w transmitter IC, can support not only 5-15v input Voltage but also FOD (Foreign Object Detection) and temperature control protection etc..

At present, NewEdge's main customers are 1. Manufactures of mobile phone accessories and wearable equipment; 2. Companies with innovative applications of wireless charging in Europe and the United States like LED lights; 3. Manufactures of power banks to solve the power and wireless charging issues of mobile phones. NewEdge can provide the product design as well as technical supports according to the customers’ needs. 

In the viewpoints of business model, by only providing chips and solutions without launching a direct 2C products in the market, NewEdge has determined its position as a technology provider in the supply chain to prevent from direct competition with the brands. So the company’s revenue comes mainly from the chip sales and solutions design.

Although the Qi standard magnetic induction solutions are very mature and there are also many alternatives to choose, Tim said the company's biggest advantages are high-efficient transmission and product safety which mainly contributed to its own coil and algorithm design as well as the assurance of product quality of the subcontractors. Currently the chips are manufactured in TSMC and ASE Kunshan, and exported to Europe and the United States.

According to Tim’s analysis, the reason to choose the magnetic induction wireless charging technology as the main research and development direction is because the magnetic resonance wireless charging technology will be the trend indeed but it won’t be mass production soon in a short time. NewEdge will also conduct magnetic resonance related research and development in future and provide the equipment which is compatible with both technologies and try to design in the real applications in the industrial and special fields.

Whether there are manufacturers who had implanted wireless charging technology in mobile phones, he mentioned, the trend has been different from last year, most companies were in the experimental stage last year, kick-off projects were lesser; however, it benefits a lot for the market after Apple joined the WPC this year, it is expected more and more projects will be kicked off in the second half of this year and will be mass production next year. Currently, it is mainly Samsung’s mobile phones which have implanted wireless charging device. The annual numbers is up to 10 million and the monthly yield of China manufacturers is less than one million.

It is reported that NewEdge’s sales in 2017 Q2 is around five hundred thousand to one million dollars, monthly selling quantity of IC is about hundreds of thousands pieces; the sales revenue is expected for 5 million dollars in the second half of 2017 which is in the middle in this market and its promotion is mainly through customers’ introduction and business exhibitions.

CEO and Founder Tim, born in Taiwan, the Dr. of the University of California, Berkeley has over 30 years of experience in product design, marketing and corporate management. The company has 30 employee, including 20 R & D personnel.

For more information, please visit www.newedgetech.net,

or contact out PM at Seraphim, Mr. Steve Kuo, Tel:+886-2-6615-8281 ext. 230, Email: stevekuo@seraphim.com.tw

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